With each new video production often comes some form of branding exercise to see how the clients print brand guidelines translate into a moving image format. This often results in videos having different styles rather than a joined up approach to support the brand.
ITRS are a fast growing software company operating in the banking sector. They are up against some very big players (such as IBM) so needed to position themselves online above their competition. Creating video brand guidelines meant that the 6 videos we (http://www.itnproductions.co.uk/corporate) produced for them align with and support the brand in the best possible way.
Now instead of the fragmented approach to video branding that many companies have, all of ITRS’s videos will continue to support their brand in a structured way.
5 months ago
