London Evening Standard Article on City Gateway, our parent charity

The media company I manage, Gateway Media, is part of a larger youth training charity called City Gateway. All the profits we make go into this charity, which gives us the social enterprise status we enjoy. This article in the Evening Standard shows insight into the background of Nabil Ahmed, a new apprentice at City Gateway.

While giving sales training to some of the wider City Gateway staff last week, I had my first proper opportunity to spend time with Nabil. At the time I didn’t know his background, only that he was ambitious and keen to learn. He picked up on the training well and is putting his first sales campaign together now, which I am looking forward to helping him deliver soon. Nabil is an inspiration to me, of what can be overcome and why social enterprise and charities like City Gateway are so important.

Press Release
City Gateway
1 year ago 1 note

Church Hires PR firm press release picked up in the states

It’s time to get some much needed exposure by putting our name into the press. Our first press release is about a church who chose Gateway Media to be their main media provider. I was amazed to find that although it didn’t get much coverage in the UK (other than a few local papers), it was in fact picked up on a blog in America.

I aim to put one press release out a month to try to attract traffic to the website. If you are thinking of putting a release out then here are some tips:

Click here to read our article on the US blog.

Press Release Tips

Define your target audience before writing
Define the publications you are aiming at and write in a similar style
Use short easy to read sentences with simple words
Be factual - not a sales pitch
Make sure the release is news worthy from a readers perspective
The Headline must be powerful or they will not read past it
Opening sentence - the who, what, why and when’s of it all
Make sure you include detailed information about the event or product
Include corporate info at the bottom of the release about your business
Include complete contact information
Also make sure that you put the entire release on the email as well as an attachment when you send to it to the editor to make it easy to view for them

press release
tips
SPS
3 years ago