September 2011
3 posts
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Video brand guidelines →
With each new video production often comes some form of branding exercise to see how the clients print brand guidelines translate into a moving image format. This often results in videos having different styles rather than a joined up approach to support the brand.
ITRS are a fast growing software company operating in the banking sector. They are up against some very big players (such as IBM) so...
London“Entrepreneurs - the next Generation”... →
“Entrepreneurs - the next Generation” Monday 19 September 2011, 5.30pm – 9.30pm Venue: The Lane Suite, 12 Osborn Street, London, E1 6TE Want to meet successful entrepreneurs and find out how they did it? Come along to CIDA’s 3rd Entrepreneurs – The Next Generation event and find out how! Organised by CIDA in partnership with Base N Rebels Entertainment, this event will feature guest...
July 2011
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April 2011
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November 2010
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Calling all Creative Entrepreneurs in Tower...
Cultural Industries Development Agency
Everyone with a creative idea or embarking on a new creative business is invited to participate in Creative Entrepreneurs! This FREE programme devised by CIDA and supported by the London Borough of Tower Hamlets will give budding entrepreneurs the opportunity to develop their business concept from idea to draft business plan. Industry experts will...
October 2010
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Strategic Networking and Mapping of Key Accounts
A skill that I believe is often undervalued in a sales environment is the power of strategic networking within key accounts. I have found this to be the most effective tool to gather new leads with a high rate of conversion to sales. There a few simple steps that you might want to use to improve strategic networking.
Mapping your accounts
If you are managing an account, is the person you are...
September 2010
1 post
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The story of the Youth Club and the Feature Film
After being invited to participate in a visit be Tower Hamlets Council Executives to our parent charities youth centre, Limehouse Youth Club, I wasn’t expecting to walk away with some key contacts for taking Gateway Media forward. However on arrival I realised that those present, as well as the council staff, were in fact directors from the BBC and Channel 4. They were there to find out...
August 2010
4 posts
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Gateway Media Enews Bulletin - August Edition →
This edition focuses on our recent move to Canary Wharf and the relaunch of our website and blog.
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5 Steps to Successful Sales Campaign Preparation
Here is a break down of my take on how a Sales Campaign should look.
A couple of years ago the social enterprise Media company I manage had success in winning a contract with a major construction firm. Using the portfolio and contacts gained from this initial job has given us the opportunity to be a key provider of media services for the construction industry, and we now work with many of the...
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July 2010
4 posts
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London Evening Standard Article on City Gateway,... →
The media company I manage, Gateway Media, is part of a larger youth training charity called City Gateway. All the profits we make go into this charity, which gives us the social enterprise status we enjoy. This article in the Evening Standard shows insight into the background of Nabil Ahmed, a new apprentice at City Gateway.
While giving sales training to some of the wider City Gateway staff...
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LinkedIn as a lead generation tool
Fresh back from a visit to the Marketing Week Live conference, I decided that I should comment on the use of LinkedIn as an increasingly important business tool with key benefits for small business.
Kevin Eyres, managing director of LinkedIn, gave a talk about LinkedIn’s use as a tool for expert groups in the medical field. I was lucky enough to grab a word with him afterward to discuss...
June 2010
4 posts
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Want&Blog: Want&Quiz: Young Social Entrepreneur →
Our weekly search for global opinions & insights into Social Media’s brought us back to London today - make sure you check out the Want&Quiz for yourself.
Simon Baker’s still in his 20s but has already had time to enter & leave the insurance business and become a key player in the UK…
May 2010
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“I see a really important role for social enterprises, like City Gateway in Tower...”
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Having read the leaders of the social enterprise movements reaction to the news of the election, I remain confident of the enterprise I manage (Gateway Media) continued growth in the coming years. As City Gateway’s longest established social enterprise I’m also pleased to have been...
April 2010
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March 2010
2 posts
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That's twitting fantastic! - A case study on...
Here is some proof that Twitter can be successfully used as a business development tool. I gained free marketing exposure and PR through an interaction on the social networking site. Following the purchase of a new high quality camera stand we Tweeted a photo of the image. The manufacturer of the stand, who already had a presence on the site, viewed the Tweet and got in touch. Here is what the...
Re-designed Gateway Media Newsletter
Having used the same e-shot template for a year now I decided that we should give it a redesign to preempt the launch of our new website next month. This is the first edition of the new look version featuring our little Robot pal, click image to view an online version, it was sent out to our database of nearly 3,900 subscribers. If you want to sign up for the next edition click here.
February 2010
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Selling with Pain
This post was used as a guest blog spot on Dexter Moscow’s ‘Audience Dynamics’ blog, you can view the post here. It is widely understood that some of the main barriers to selling are: Lack of Sales Process Lack of Necessary Skills Lack of Ongoing Assessment Lack of Focus Limiting Beliefs in Yourself During a recent sales workshop with a leading TV salesman (Dexter Moscow, of...
October 2009
4 posts
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“A promotional video is a really smart way to communicate a product or service....”
– How Video Helps to Grow Business An interview with Steve Goodwin, CEO of What’s Up Information and Tilted Disco. Steve is also a Young Ambassador for the Princes Trust. 30th September 2009 Why did you need a video and what issues did it solve for your company? “We needed a time and cost...
September 2009
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August 2009
3 posts
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Recession means more young people are in need of... →
This month sees an explosion in press coverage of our parent charities youth training scheme. First we had Sir Ian McKellen visit, then ITN and the BBC and now I find out that England Football player Peter Crouch is coming to our youth club on Monday with Sky News. Oh the power of celebrity! We will have to see how much effect it has on gaining the enterprise as well as the charity some real...
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July 2009
6 posts
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“Top Construction Firm Embraces Digital Communications Revolution
VINCI...”
– Gateway Media / VINCI Construction Press Release
Representing UK Social Enterprise to the Japanese...
Social Enterprise is a movement that continues to gain momentum both within the UK (with over 55,000 SE’s now active) and worldwide. I have recently seen a surge in interest in the sector, it all started with a visit from a group of Irish Entrepreneurs who were on a tour of London based SE’s looking to get tips on how to develop their own. Then I had an odd email from a...
The Gateway Media Summer eBulletin is now live
Well it’s been a pretty crazy summer with some of our biggest video jobs to date and no number of website development enquiries but I have found the time to pull together some highlights for our Summer eBulletin to try and keep past and prospective clients in the loop and us on their mind. In this months edition we have tried to include something for everyone, 3rd sector, corporate, SME and...
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Your digital marketing strategy: Getting it right...
Having attended a number of seminars, workshops, networking events and conferences we decided to put on our own workshop, titled as above. The aim of the workshop is to teach people how, with the right open source software, it can be pretty cheap to set your digital marketing strategy up. As the attendees were all social enterprises or charities this was important. Workshops are also a way of...
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June 2009
5 posts
A Step-by-step guide to making an autoplay DVD...
1. Export file from final cut: Export Quicktime File - DV PAL 48 Khz, Anamporphic. 2. Open DVD Studio Pro and Click Import Asset (top left) - import your .mov file 3. Delete the blue ‘menu’ box 4. Highlight both the video and audio files and drag into center of the Green ‘track’ box. 5. Set properties of track - click on the Green ‘track’ box and bottom right box of screen will turn to ‘track’ -...
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Keeping the business Flexible for Customer...
A key element for customer retention is customer satisfaction. Our clients have shown in feedback that they really value our flexibility and it is this that ensures great levels of satisfaction. This idea was tested this week when one of my largest clients called first thing in the morning and asked to move an agreed deadline forward from a weeks time to 2 hours time(!). In this situation I think...
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I launched the Young Social Entrepreneur Linked In...
Today I set up the Young Social Entrepreneurs Group on Linked In. I am a member of a lot of the groups on Linked In but realised that there wasn’t much aimed specifically at people in my position. Also having become part of the Future Shifters community I think that as one of the leading business networking sites on the net, Linked In is a place that young social entrepreneurs should have a...
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Gateway Media May 2009 Newsletter now available...
It’s been a while in the planning but for once we are doing our very own Newsletter rather than another companies, wonderful. To kick it off this month we have: Tips from the team - Social Media Sir Ian McKellen Lord of the Voiceovers Playing games with Canary Wharf Group Taylor Woodrow speed up time City Gateway charity goes mobile Click the image to go to the online version, I hope you...
May 2009
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The City Gateway Blog - Tips on how to improve...
Our parent charity City Gateway had just launched it’s 10 year celebration blog, this aims to improve recognition of the charity using big named MP’s that are involved. You can view the blog here and watch out for some posts featuring Gateway Media’s clients soon. I believe that people sell to people, that means getting your face out there and being honest and personal. Company...
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New Media Website up and running
It’s been a long time coming but I have just signed off phase one of our new website, the new site has a professional feel to keep in line with our corporate client base but we try where we can to be a bit funky. I went for an interesting menu lay out to differentiate it from other sites, although I know that this might seem a little confusing for first time visitors so I will review it in...
April 2009
4 posts
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A Good site to show the best of Flash and burn a...
I was really impressed with this site and think you will be as well. I particularly like the King of the Bongo Skeleton, check it out!
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Time Lapse Video - All or Nothing
Quite often we create services based on requests from our clients. Sometimes these services go on to be successful but often they are one offs. Our latest client requested new service is time lapse photography and we have already received a second request, this time for a 2 year shoot. From working in media in the construction industry for some time I always expected that we would need to do some...
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Church Hires PR firm press release picked up in...
It’s time to get some much needed exposure by putting our name into the press. Our first press release is about a church who chose Gateway Media to be their main media provider. I was amazed to find that although it didn’t get much coverage in the UK (other than a few local papers), it was in fact picked up on a blog in America. I aim to put one press release out a month to try to...